Ecommerce keyword research is a critical part of a successful SEO strategy. It helps you understand search demand and find the right keywords to target in your content.
Ecommerce keyword research differs from other keyword research because you must focus on user intent. Identifying user intent allows you to create content that better meets your customers’ needs and increases the likelihood of conversions.
Keyword Research Tools
Ecommerce keyword research is vital to optimizing your website and creating effective content to attract search engine traffic. It’s also a great way to understand your target audience’s product needs and interests.
One of the best ways to identify keyword intent is by looking at the search terms people enter on Amazon.
Use your a list of free keyword research tools to list relevant keywords with a high search volume and low competition. Then, associate these with your existing or planned website pages and their respective topic and intent.
Competitor Research
Ecommerce keyword research is a key part of the process that goes into creating a successful ecommerce website. It allows sellers to optimize their websites and products for search engines, and it helps them understand their target audiences’ product needs and interests.
By studying how competitors rank in organic search, sellers can learn what terms they should focus on optimizing for. This will help them improve their search engine rankings and increase their chances of being featured in organic search results. It will also allow them to identify user intent, which is particularly important for ecommerce websites. For example, someone searching for “running shoes” may be looking for informational content, while someone searching for “women’s Nike running shoes size 8” is more likely to purchase.
Keyword Planners
Ecommerce keyword research is a process of finding keywords that are relevant to your business and that are also searched by potential customers. Effective ecommerce SEO keyword research can help you increase your website’s visibility and improve your search engine rankings.
The first step in ecommerce keyword research is identifying the intent of your target audience. Then, you can find keywords that align with this intent and use them in your content.
For example, if you sell handbags, you can start by searching for keywords with commercial intent, such as “handbags for women.” You can refine your results by adding brand, color, and style filters to narrow your ideas. This can help you create targeted content that is more likely to convert.
Keyword Difficulty Tools
When searching for keywords, it is important to consider both search volume and keyword difficulty. The higher the difficulty of a keyword, the more competition you will face in ranking.
Generally speaking, it is best to target low-competition keywords. However, there are some exceptions. If a keyword is searched frequently and the results include pages from authoritative sites with high DAs, it might be worthwhile to try to rank for it, even though it will take longer.
Keyword difficulty is a metric calculated by analyzing how challenging it would be to rank for a specific keyword on search engine results pages (SERPs).
Keyword Suggestions
Using the right keywords in your content and products can help you rank higher on search engines and increase traffic to your website. This can lead to more sales and increased business for you.
When selecting keywords, be sure to take into account your audience’s intent. This is important because users searching with a particular keyword often seek solutions to their problems. This means that the content on your ecommerce site must provide this kind of information.
Another good way to find relevant keywords is by looking at your competitor’s pages and titles. These can be used as inspiration for your pages. Also, try typing the keyword into a search engine to see what suggestions come up. This can give you ideas for additional keywords to include in your research.