If you’re considering adding PPC management to your agency offerings, you must understand the responsibilities and costs involved. Training an internal team member to take on the task requires a significant upfront investment and time to become fully proficient in this service.
Look for a white-label partner who communicates effectively and has the experience of working with clients in your industry. This will ensure that they can deliver on the client’s expectations.
Increase Your Revenue
One of the main goals for any digital marketing agency is to provide their clients with tangible results. This means getting people to their websites, calling them, or visiting their stores.
White-label PPC services can help to increase a client’s revenue by bringing in new business and increasing the number of conversions on their website. This can help to improve overall profit margins as well.
Many small and medium-sized businesses need in-house specialists to manage their PPC campaigns. They might have a staff member assigned to digital advertising, but they are pulled in multiple directions and don’t have enough time to give their PPC campaigns the necessary attention.
With a white label ppc agency, you can add service to your arsenal and boost your revenue without hiring additional employees. Just ensure you’re providing your clients with a value proposition that makes it worthwhile and gives them the ROI they need to see on their bottom line.
Boost Customer Satisfaction
It’s no secret that selling new digital marketing services to existing clients can be challenging. Clients may need to be more familiar with PPC, or they might not see the value in spending more on advertising when they’re already paying for other services like social media or website management.
One way to boost sales is by bundling your white-label PPC management service with other digital marketing offerings like SEO. This can incentivize your clients to consolidate more of their agency spending with you, and it will also help to demonstrate that you’re a well-rounded partner who can meet all of their agency needs.
Another way to boost customer satisfaction is by ensuring that your white-label agency has reliable service levels. You’ll want to ensure that the team you hire can immediately answer your clients’ queries. This will show that they care about their client’s experience and will be more likely to retain them.
Get More Leads
White-label agencies can offer a wide variety of digital marketing services. This can help your agency to become a one-stop-shop for your client’s needs while keeping your costs down and ensuring you are not overextending yourself.
A standard pricing model for PPC is to charge a fixed fee up to a certain cap in advertising spend. This keeps your costs low and is easy for the client to understand.
Bundling is also an excellent way to boost sales of PPC services. This incentivizes the client to purchase your services and will improve their trust in you as a vendor. This is especially important if you start with the service and want to build a strong relationship. Make sure that your team clearly understands the business goals of the client – leads, sales, phone calls, website changes, etc. – and can translate technical things like keywords, bids, and ROI into results that are meaningful to the client.
Grow Your Business
Offering PPC services to clients can be an excellent way for your agency to grow its list of managed accounts. It can also boost revenue and increase your digital marketing team’s time spent on other client work.
The key to growing your white-label PPC business is establishing yourself as an expert. This can be done through various content. By regularly conveying your expertise, you can set yourself apart from competitors and give more prospective clients a reason to trust their PPC needs with your agency.
Bundling your PPC services with other digital marketing offerings can be another great way to attract more clients. This can be done by creating packages incentivizing customers to purchase multiple services. For example, you can offer a discounted rate on SEO services when they buy PPC management alongside it.